Yes, it does seem like an obvious executive decision. Coke owns Columbia, Columbia owns Ghostbusters, Ghostbusters features a massive hit by Ray Parker Jr., so somehow, Ray Parker Jr. will be used to sell Coke. And the answer was the Thirstbuster. Three liters of sugary pop in one massive bottle. Think we’re kidding, you kids out there?
Coke would capitalize on their Ghostbusters connection again four years later, when Ghostbusters 2 came out. Long time readers will remember this one;
Here’s a quicky – UK readers may remember it. Wimpy’s burgers had Ghostbusters 2 kids meals, complete with a specially marked Coke can!