Remember that mysterious casting call for GB photo-doubles a few months back? Maybe it was for this ad campaign. To promote its 3D home theater sound-system, LG’s ad agency of choice, Y&R, has produced as series of posters showing famous movie posters from the back. Besides placement of mirror-image titles, text, and logos, the posters need people who look like the original actors from behind. No sign of the Ghostbusters poster yet – in fact, it’s possible the concept didn’t work well with the GB poster (notice how all the released ones have blank backgrounds, whereas GB had a horizon and sky) in which case we may never know for sure. But still – this makes total sense.
Thanks to Troy for the smart thinking.