Licensing International Expo – Sony targeting 2013 for third film.

The Licensing International Expo starts today and Sony, as always, is there. However, unlike previous years, that presented the Ghostbusters license in general terms, Sony is pushing Ghostbusters not only in terms of products for fanboys, but in terms of the long-gestating third film, which they are now talking about as a 2013 release.

This is semi-official. Sony Consumer Products has to deal as if the movie is coming and has to talk about it with a date in mind, but this is not the same as there being a greenlit date necessarily. Still, it’s a good sight that Ghostbusters continues to be an important property with Sony.

The date was mentioned in Sony’s full-page add in the tradeshow’s magazine, being handed out at the show.

[VIA Toys and Gadgets]

Sony still pushing Ghostbusters at Licensing Expo – Web confused by logo.

Well, I can’t imagine that this will have any real impact, but here we go – earlier today, Collider.com posted some images revealing various movie titles/logos, include a selection of upcoming Sony films. Collider neglected to list a source, but presumably it’s coming out of the 2010 Licensing International Expo, going on this week in Las Vegas. Ghostbusters has been a highly visible property at the show for the last two years, but this year, with all the talk about the third film reaching it’s highest level in years, it’s natural that people would interpret the inclusion of Ghostbusters as indicative of something about there being a third film. Actually, all it means for sure is that Sony Consumer Products continues to put a lot of support behind the evergreen film, with or without a third film.

It’s certain that the third film is coming up in discussions at the show, but before it gets out of hand (too late – several websites have reposted the Collider article as meaning something about Ghostbusters 3) this doesn’t mean anything more or less than last year. Sony loves Ghostbusters, Sony is continuing to look for new product partners to work with (like the upcoming Proton Pack backpack), and this doesn’t count as any sort of news about there being or not being made. This is Sony positioning the product – it can’t hurt in general, and if the third film does move ahead, it’s critical. So… take this as you will.

[VIA Collider]